OUR Approach


This journey isn't about knowing the path. It's about taking the first step.


As global concern mounts over kids' tech use, parents are finding themselves in a double-bind; the same devices that harm us are also what allow us to cope with the stress of a busy lifestyle.  Keeping up with the research can be overwhelming, but knowing what to do with it can be paralyzing.

Oftentimes, parents feel pressure to be an “expert” to stay ahead of their kids’ tech use. And when they get behind? It can be easy to give up.

At START, we believe that we can climb this mountain one step at a time—that’s why we offer bite-sized, practical tips that parents can use to help them make small changes to their families’ digital health. Receive these helpful resources by subscribing to our newsletter and blog, and be sure to follow us on Facebook.

[Change] depends on a lot of people making choices TOGETHER. Kids and parents can’t easily or very successfully make individual choices…we as a society need to agree to opt-out.
— Tristan Harris, Former Ethicist at Google